Jan Serr Studio

Logo and identity For the launch of the performance & event space

Graphic Design

When the University of Wisconsin-Milwaukee decided to renovate the 6th floor of their Kennilworth Arts Building and turn in into a private events and performance space, they needed a logo for the launch.

Working with their hospitality partner, Saz’s Hospitality Group, and in collaboration with the UWM design team, I developed a logo and identity that highlights the modern industrial aesthetic and pays homage to the breathtaking views of Lake Michigan and Downtown Milwaukee visible from the impressive three-story window within the hall.

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